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About OG

One team from idea to launch.

OG is a strategy-led marketing and brand agency, founded in 2013, with offices in Cairo and Dubai. We help businesses understand their market, make the right brand and marketing choices, and turn them into work people can see, use and buy.

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Behind the name

OG is not a look. It is a way of thinking.

“OG” is used for people known for originality, credibility and mastery of their craft. Our name also comes from guerrilla marketing: clever, unconventional ideas that help a business compete with rivals that have bigger budgets.

That is still the job. We refuse borrowed answers, take the time to understand the situation properly, and look for the move that fits the business, whether that business is a new café or an established industrial group.

Our story

From Cairo to the Gulf

  1. 2013

    OG starts in Cairo, helping growing businesses stand out against bigger competition.

  2. Cairo

    Our home base at The Greek Campus in Downtown Cairo.

  3. Dubai

    An office in Business Village, Deira, closer to our clients in the UAE and the Gulf.

  4. Today

    More than 230 clients and 72 brands across 9 markets: Egypt, Saudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait, Libya, Jordan, served by four connected practices.

How we think

Three principles behind the work

Original thinking

Ideas shaped by the business, market and audience, not copied from the category.

Resourceful intelligence

Evidence, focus and ingenuity that make better use of time, budget and opportunity.

Responsible ambition

Clear decisions, honest scopes and work built to create real progress, without inflated promises.

The minds behind the work

Meet the OG characters

Eleven characters make our capabilities easy to picture. They stand for the specialists on the team: eight capabilities behind the work, and three roles that keep it running.

The minds behind the work

The Market Strategist, OG character for marketing strategy
The Market StrategistMarketing strategyFinds the market evidence, customer signals and commercial patterns that turn uncertainty into a focused marketing direction.
The Brand Architect, OG character for branding & design
The Brand ArchitectBranding & designBuilds positioning, messaging, identity and brand structure into one coherent system people can understand and use.
The Digital Engineer, OG character for digital marketing
The Digital EngineerDigital marketingConnects channels, performance systems, data and digital marketing tools so activity can be measured, improved and scaled.
The Community Builder, OG character for social media
The Community BuilderSocial mediaShapes relevant social content and community rhythms around how audiences actually behave, respond and participate.
The Media Planner, OG character for media planning
The Media PlannerMedia planningDecides where attention matters, how media should work and how budget connects with audience, timing and campaign goals.
The Content Producer, OG character for content production
The Content ProducerContent productionTurns ideas into well-crafted film, photography, reels and production-ready content through disciplined creative execution.
The Experience Designer, OG character for web design & development
The Experience DesignerWeb design & developmentDesigns websites and digital journeys around user flow, information, interaction and conversion, supported by thoughtful development.
The Activation Director, OG character for events & exhibitions
The Activation DirectorEvents & exhibitionsConnects event planning, exhibition experience, booth design, production and on-ground management into one complete activation.

The people behind the system

The Account Manager, OG character for client services
The Account ManagerClient servicesKeeps client context, priorities, communication and delivery moving together from the first conversation to the final handover.
The Finance Controller, OG character for finance
The Finance ControllerFinanceBrings commercial discipline to scopes, budgets, approvals and reporting so ambitious work stays accountable and sustainable.
The People Lead, OG character for people & culture
The People LeadPeople & cultureBuilds the team, culture and operating conditions that help specialist minds do their best work together.
Offices

Where to find us

Client perspectives

What our clients say

When I started Savoury I only had an idea: no name, no identity, no plan. OG didn’t draw anything until they understood the market and the customer, then walked with me step by step, from the name to the identity, the website and the social media. When it was time for Pistachio, I didn’t even think of looking for anyone else. That says it all.

Hany NezarFounder, Savoury & Pistachio

I’ve worked with OG on a restaurant, a gym, a children’s rehabilitation center, and dental and cosmetic clinics. Four businesses with nothing in common, and every time they started from zero to understand that place’s customer. I don’t recommend people easily, but I’ve recommended OG to more than one business owner, and every one of them thanked me.

Mamdouh AnaniOwner, Jouri, Fitness Reps, Five Senses & View Clinics

We came in wanting a logo. We left with market research, an identity, packaging, pricing, an ads plan, photography and advice on the gym’s interior. The difference is that every decision was based on understanding the customer, not on the designer’s taste. OG has practically become our marketing department.

Mahmoud OsamaCEO, Fitness Reps

We sell to companies, and a company judges you from your first presentation. OG organised our message and our look so we come across at our real size and speak the client’s language. After that, walking into a meeting and closing became much easier.

Mina LouisCEO, INNOV HR

Our work is designing and producing sculptures, and I was worried someone would build our identity without understanding the craft. OG got it from the first meeting. They rebuilt the brand, defined our positioning, and wrote the guidelines and the profile. Today, when we present the profile to a new client, it speaks for us before we say a word.

Eng. Ahmed Al-QudaihiArt Creator

In medicine there is no room for trial and error. OG listened carefully, understood the patient before the design, and came up with a look that reassures at first sight.

Dr. Amr SaeedBin Cure

Before launching the product I had one question: what is missing in the market? OG answered it with research and a gap analysis, and then came the name, the product design, the pricing and the social media. We entered the market knowing who we are and what makes us different, and that saved us a lot of costly trial and error.

Abdullah SaafanKanera

Our printed materials are the first thing a customer holds from us, and we don’t accept a single mistake in them. OG were precise in every detail, from design to delivery. That’s why we came back to them with more than one company in the group.

Eng. Khattab Al HazzaAl Hazza Group & Al Taj Mills

The detergents and personal-care market is crowded, and every product on the shelf looks alike. We wanted a brand you can spot from a distance and that catches the eye. That is what OG did with Sayyib, from the name to the bottle.

Hamad Al RumahiAl Rimah Al Awali (Sayyib)

A partner who thinks with you before executing, and who tells you no when they have a reason. That’s rare among agencies.

Eng. Yasser El SheikhKGY & Shulqi

Branding, packaging, social media, the website and even the exhibition booth were all done with one team. That’s why everything came out with the same spirit, and visitors at the exhibition recognised us from a distance before they came closer. As a CEO, dealing with one partner who understands the whole picture saves you time and nerves.

Ahmed SaqrCEO, KGY & Shulqi

We worked with OG on two brands, and on both they took care of everything: packaging, pricing, marketing and social media. If I had a third brand, it would be with them too.

Eng. Ahmed AwadOwner, Mother Made & LivingWell

Let’s talk about your business.

Tell us what is changing. A senior member of the OG team will read it and suggest the next step.

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