Content & Creative
Campaign ideas, content plans, copy and designs: what the brand says and how it looks.
Service area 03
Content & Digital Marketing
Content worth stopping for, and the channels that put it in front of the right customer.
For brands that need to be seen, chosen and remembered. We write and produce the content, run the accounts, plan and buy media across digital channels, TV, radio and outdoor, and keep in touch with customers after the first purchase. Each service can be taken on its own or with others.
The services
Photography & Video Production
Photography, brand films, TV commercials, radio ads, reels and short videos, produced and edited for each platform.
Social Media Management
Running the accounts: calendar, publishing, replies, monitoring and reports.
Advertising Campaigns & Media Buying
One media plan across digital channels, TV, radio and outdoor: budget split, buying, targeting, testing and reporting.
- Google Ads ManagementSearch, YouTube, Shopping and other Google campaigns, set up and managed.
- Social Media AdvertisingPaid campaigns on Facebook, Instagram, LinkedIn, Snapchat, TikTok and X.
- TV, Radio & Outdoor AdvertisingPlanning and buying TV and radio airtime and outdoor space such as billboards, with printing and installation for outdoor.
SEO
Being found in search: keywords, content, on-page and off-page work, and measurement.
Customer Communications, Automation & Retention
Follow-up, retention and loyalty programme communications after the first contact.
Marketing Analytics & Conversion Optimisation
Tracking, dashboards and tests that show which channel works and where visitors drop off.
Help choosing
Content & Creative or Social Media Management?
Content & Creative decides what to say and makes it: ideas, copy and designs. Social Media Management runs the accounts: the calendar, publishing, replies, monitoring and reports. A team that already posts well may only need content. A brand with content ready may only need the accounts run. Many need both.
We have a campaign idea. Who runs the ads?
The idea, copy and design sit in Content & Creative. Buying, targeting, testing and optimisation sit in Advertising Campaigns & Media Buying, which covers digital channels as well as TV, radio and outdoor. TV commercials and radio ads are produced in Photography & Video Production. If the creative is ready, the advertising page alone is enough.
SEO or ads?
Ads bring visibility while the budget runs, which suits a launch, a season or a fast test. SEO builds visibility in search results over months, through content and site work, and does not stop when spending stops. Many businesses run ads now while SEO builds. We suggest the split after looking at search demand and the current site.
A produced video or UGC?
A produced film or shoot gives full control over the look and the message, and suits the website, launches and brand pieces. UGC is filmed by content creators in their own style, and suits social posts and ads that need many natural variations. They work well together.
How these services connect
Content and production feed social media, ads and email, and those channels have little to run without them. Ads and SEO both send people to a website or landing page, which sits in Websites & Apps. Analytics ties it together, so each channel can be judged on what it actually does. No forced bundles: we suggest only what the situation needs.
Work in Content & Digital Marketing
All work
Not sure which of these comes first?
Tell us what is happening with your channels and what you need next. We will point to the right starting point.