OG Agency: marketing and brand agency in Cairo and Dubai

The detergents and personal-care market is crowded, and every product on the shelf looks alike. We wanted a brand you can spot from a distance and that catches the eye. That is what OG did with Sayyib, from the name to the bottle.

Our work is designing and producing sculptures, and I was worried someone would build our identity without understanding the craft. OG got it from the first meeting. They rebuilt the brand, defined our positioning, and wrote the guidelines and the profile. Today, when we present the profile to a new client, it speaks for us before we say a word.

When I started Savoury I only had an idea: no name, no identity, no plan. OG didn’t draw anything until they understood the market and the customer, then walked with me step by step, from the name to the identity, the website and the social media. When it was time for Pistachio, I didn’t even think of looking for anyone else. That says it all.

Branding, packaging, social media, the website and even the exhibition booth were all done with one team. That’s why everything came out with the same spirit, and visitors at the exhibition recognised us from a distance before they came closer. As a CEO, dealing with one partner who understands the whole picture saves you time and nerves.

We sell to companies, and a company judges you from your first presentation. OG organised our message and our look so we come across at our real size and speak the client’s language. After that, walking into a meeting and closing became much easier.

I’ve worked with OG on a restaurant, a gym, a children’s rehabilitation center, and dental and cosmetic clinics. Four businesses with nothing in common, and every time they started from zero to understand that place’s customer. I don’t recommend people easily, but I’ve recommended OG to more than one business owner, and every one of them thanked me.

In medicine there is no room for trial and error. OG listened carefully, understood the patient before the design, and came up with a look that reassures at first sight.

Before launching the product I had one question: what is missing in the market? OG answered it with research and a gap analysis, and then came the name, the product design, the pricing and the social media. We entered the market knowing who we are and what makes us different, and that saved us a lot of costly trial and error.

Our printed materials are the first thing a customer holds from us, and we don’t accept a single mistake in them. OG were precise in every detail, from design to delivery. That’s why we came back to them with more than one company in the group.

A partner who thinks with you before executing, and who tells you no when they have a reason. That’s rare among agencies.

We worked with OG on two brands, and on both they took care of everything: packaging, pricing, marketing and social media. If I had a third brand, it would be with them too.