Market & Competitor Research
Size, demand, competitors and gaps in a market, before you invest.
Marketing & Strategy
Launch & Market Entry Strategy
Decide what launches where, in what order, with what message.
For businesses launching a product or brand, or entering a new country. We plan who to reach first, the first offer, the channels and the launch sequence, and adapt the message for each market.
Who it is for
- A new product, service or brand is close to launch
- You are expanding from Egypt to the Gulf, or between Gulf countries
- One message is used in markets that read it differently
- A first step is needed before committing to a full launch
How we work
- 01
Ground it
Market, competitor and customer evidence for each market, from research you have or research we run first.
- 02
Choose
Who to reach first, with what offer, through which channels.
- 03
Sequence
Before launch, launch, and the period after: what happens when, and who owns it. You approve the plan before production starts.
- 04
Adapt
Messages adapted to each market's language and habits, written in Arabic and English by our own team, and reviewed with your local team before launch.
What we need from you
- What you are launching, where, and the target date
- Distributors or partners already agreed
- Brand positioning and guidelines
- A contact in each market who knows local conditions
Not included in this service
- Defining brand positioning Available as its own service
- Producing the launch content Available as its own service
- Running the launch ads Available as its own service
- A launch event Available as its own service
- Company registration, licences and legal setup in a new country: these need a legal or business setup adviser.
- Finding distributors or agents in the new market. The plan sets which sales routes to open; the partners themselves come from you.
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
What it covers
- Product and brand launch plans
- Market entry and expansion
- Message adaptation for each market
- Arabic and English copywriting, and translation and localisation of your existing material
- Positioning from Brand Strategy & Positioning, applied to the launch
- Applying your pricing decision to this launch
What you receive
- Launch or market entry plan with sequence and timing
- Priority audiences and the first offer
- Channel plan for the launch period, including which sales routes open first: direct, online, retail or distributors
- Core messages for marketing and sales, adapted for each market
What we work toward
A bold first step taken with eyes open: what to measure early, and what would signal a change of course before the full spend.
Questions before you decide
Which markets can you plan for?
We work across nine markets, with offices in Cairo and Dubai. For each market in the plan, we say what we know well and where local input or research is needed first.
Do you also prepare the feasibility study or business plan?
Yes. When the decision to enter needs a financial feasibility study or a business plan, we prepare it as part of the research before the launch plan. Tell us at the start so it is in the scope.
Can we start with a limited first step?
Yes. A first step in one city, channel or segment is often the safer way in. The plan sets what to measure before expanding.
Works well with
Brand Strategy & Positioning
Position, value proposition, brand architecture and rebrand direction.
Pricing Strategy
Price levels, offers and menu or product pricing, based on value and market.
Launching or entering a new market?
Tell us what you are launching and where. We will suggest how to plan the entry.