Brand Strategy & Positioning
Position, value proposition, brand architecture and rebrand direction.
Visual Identity Design
An identity that stays the same brand on every screen, sign and shelf.
For new brands and for brands that look different everywhere they appear. We design the logo and the system around it, test it on real applications, and hand over guidelines and templates so others can apply it correctly.
Work in this service
All workWho it is for
- A new brand is about to launch and needs more than a logo
- The current identity looks dated, or every branch and supplier applies it differently
- The Arabic and English versions of the brand do not feel like one brand
- The marketing team needs templates to produce material without starting from zero
What it covers
- Logo design
- Colours and typography, Arabic and English
- Brand elements and the identity system
- Art direction for photography and imagery
- Applications: stationery, signage, social media and digital
- Brand guidelines, including how Arabic and English sit together
- Editable templates
What you receive
- Logo and its versions, in files for print and screen
- Colour palette, type system and brand elements
- Brand guidelines document with rules for Arabic and English use
- Designed applications agreed in the scope
- Editable templates for the formats the team uses most
Specialist pages
How we work
- 01
Start from the brief
We work from the brand strategy, or agree the position, audience and personality in a short brief if no strategy exists.
- 02
Explore directions
We show design directions applied to real items, not only a logo on a white page. You choose one, with our recommendation.
- 03
Build the system
We refine the chosen direction into the full system and the agreed applications, with review rounds set before work starts.
- 04
Hand over
We deliver the guidelines, final files and templates, and walk the team and suppliers through them.
What we need from you
- Brand strategy, or answers to a short brand brief
- The final brand name in Arabic and English
- Where the brand will appear most: shop, packaging, social media, vehicles, print
- Current identity files, for a rebrand
Not included in this service
- Packaging and product label design for products and ranges, with production files Available as its own service
- Printing brand materials, producing signs and large-format items, and following production Available as its own service
- Ongoing design for campaigns and social media Available as its own service
- Carrying the identity into a shop, café or office Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Can you refresh our identity without changing the logo?
Yes. Sometimes the logo still works and the problem is colour, type or how the brand is applied. We review what exists and recommend what to keep.
Will the guidelines work for suppliers and printers?
That is what they are for. The guidelines set colour values, spacing, type rules and correct and incorrect uses, so a supplier can apply the brand without guessing.
Do we own the identity and its source files?
Yes. After handover, the source files and full rights to the identity and logo go to you, so any designer or supplier can work from them later.
Who buys the font licences?
When the identity uses paid Arabic or English fonts, we can buy the licences, or you can buy them in your company's name if you prefer. We agree which before the fonts are final.
Works well with
Packaging Design
Packs, product labels and range variants, with files ready for the printer.
Print Design & Production
Printed materials designed on brand and followed through to delivery.
Insights on this service
All insightsReady for an identity that holds together?
Tell us about the brand and where it appears most. We will suggest the right scope.