Content & Creative
Campaign ideas, content plans, copy and designs: what to say and how it looks.
Social Media Management
Accounts that keep publishing, keep answering, and keep sounding like the brand.
For brands whose accounts need steady hands. We plan the channels, publish to a calendar, reply to the community within agreed hours, watch what is being said and report what we learn.
Who it is for
- Posting is irregular and depends on who has time
- Comments and messages go unanswered
- Accounts are opening on a new platform or in a new market
- There is no plan for a complaint that goes public
- An in-house team needs a strategy and clear reporting
What it covers
- Strategy and channel planning
- Account setup and optimisation
- Publishing calendar
- Publishing posts and reels
- Community management and replies
- WhatsApp conversations within agreed scope and hours
- Monitoring
- Crisis communication
- Reply and escalation guide
- Reports
- Social media audit
What you receive
- A channel strategy: which platforms, what role each plays, and how often to post
- A publishing calendar shared ahead for approval
- A reply and escalation guide
- A crisis communication plan, with support outside agreed hours during an active crisis
- Regular reports with what we learned and what changes next
What we work toward
A steady presence, faster answers and early warning when something goes wrong. We report on growth and engagement honestly; we do not promise follower numbers.
How we work
- 01
Review and plan
We look at the accounts, the audience and competitors, then set the channel plan. If the picture is unclear, we start with a social media audit.
- 02
Set up
We set up or tidy the accounts, write the reply and escalation guide, and agree the approval flow, hours and channels.
- 03
Publish and reply
We publish to the approved calendar, reply within the agreed hours, and escalate what needs your team.
- 04
Report and adjust
We report what worked and what did not, and adjust the next calendar.
What we need from you
- Admin access to accounts held in your company's name
- Approved answers on products, opening hours and policies
- Contacts on your side for escalation
- Content, or an agreement on who produces it
Not included in this service
- Content ideas, copy and designs in volume Available as its own service
- Photo and video production in volume Available as its own service
- Paid social campaigns Available as its own service
- WhatsApp campaigns, automation and follow-up Available as its own service
- A full social media audit as a standalone project Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Do you reply to messages around the clock?
No. Replies cover the hours and channels agreed before we start, including WhatsApp conversations where they are in scope. Urgent cases follow the escalation guide to the right person on your team. During an active crisis, we also support you outside those hours.
Can our team still approve every post?
Yes. The calendar is shared ahead, and the approval flow is agreed at setup. Replies to routine questions follow the approved guide so they are not delayed.
Who owns the accounts and files?
Your company. The accounts and files stay in your company's name and ownership, and we work through the admin access you give us.
Who makes the posts we publish?
Either your team or us. We can publish content you supply, or add Content & Creative and Photography & Video for ideas, designs and video. Either way, the monthly volume and who makes what are written down before we start.
Works well with
Social Media Advertising
Paid campaigns on the social platforms where your audience spends time.
Marketing, Brand & Customer Experience Audits
An honest review of your brand, marketing and customer experience today.
Accounts need steadier hands?
Tell us which accounts you run and where they fall short. We will suggest how to manage them.