Fitness Reps
A gym in Egypt built from research to the gym floor: brand, merchandise, pricing, marketing, ads, production and interior direction.
View the case
Event Planning & Production
An event planned around what guests should do next.
For companies hosting a launch, opening or brand activation. We set the goal and concept, plan and produce the event, promote it, and help you follow up with the people who came.
Who it is for
- A product, branch or brand is launching
- A new location is opening and needs its first crowd
- People should try the brand, not only see it
- Past events looked good but produced no follow-up
What it covers
- Event strategy and concept
- Attendee journey: before, during and after
- Planning and management
- Venue booking and supplier contracting, or coordinating the suppliers you have contracted
- Production, setup and on-ground management on the day
- Printed and display materials for the event, as part of the setup
- Promotion before and during the event
- Coverage, coordinated by us and shot by our photography and video team
- Openings, launch events and brand activations
- Registration and enquiry capture
- Follow-up with attendees
- Post-event review
What you receive
- Approved event concept and plan
- Production, setup and management on the day
- Promotion materials and plan
- A registration and enquiry list for follow-up
- A post-event review: what worked and what to change
What we work toward
We work toward an event guests remember and a clear list of people to follow up with. Turnout and sales depend on many factors, so we measure what we can and review it with you.
How we work
- 01
Goal and concept
Who should come, what they should feel and do, and the idea that carries it. You approve the concept.
- 02
Plan
Attendee journey, timeline, venue, suppliers and promotion, agreed with you. We book the venue and contract suppliers, or coordinate the ones you already have.
- 03
Produce and run
Setup, coordination on the day, and coverage by our photo and video team.
- 04
Follow up and review
We hand over the enquiry list and review what to repeat next time.
What we need from you
- Date, city and an idea of the venue, or the venue if already booked
- Any suppliers you have already contracted
- Who the guests are and how many are expected
- What the event should achieve
- Brand identity files and any approvals needed
Not included in this service
- Booths at exhibitions run by other organisers Available as its own service
- Larger print runs beyond what the event itself needs Available as its own service
- Ongoing or automated messages to attendees after the follow-up Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Work in this service
All workQuestions before you decide
Can you plan only part of the event?
Yes, for three parts: the event design only, the creative direction only, or the marketing for the event. Other single parts, such as production or the day alone, come only as part of a full event. We agree the parts in writing before work starts.
What happens to the people who registered?
We collect registrations and enquiries in an agreed format and hand them to your team. Ongoing messages can then run through our customer communications service.
Works well with
Photography & Video Production
Photos, brand films, TV and radio ads, reels and short videos, made for each platform.
Customer Communications, Automation & Retention
Follow-up, retention, loyalty communications and automated messages.
Exhibition Booth Design & Build
Booth concept, 3D visuals, build, show days, dismantling and follow-up.
Planning a launch or opening?
Share the date, place and goal. We will suggest how to plan it.