SEO
Be found in search for what you offer, in Arabic and English.
Google Ads Management
Show up when people search for what you sell
For businesses whose buyers search or watch before they decide. We pick the Google campaign types that fit the goal, write around real search intent and keep the account clean as it grows.
What it covers
- Search campaigns
- Display campaigns
- Video campaigns on YouTube
- Shopping campaigns for online stores
- App campaigns
- Demand Gen campaigns (formerly Discovery)
- Performance Max campaigns, when the goal, tracking and assets suit them
- Call assets for phone enquiries
- Local Services Ads, only where the country and business are eligible
- Keyword, search term and negative keyword review
- Conversion tracking for the campaigns
What you receive
- An account structure and campaign plan by type and goal
- Live campaigns with ads, keywords and assets
- Conversion tracking set up for the campaigns
- Reports on search terms, spend and enquiries, with next changes
What we work toward
We aim to spend where search intent is closest to buying and cut what wastes budget. Google sets ad rank and auction results, so we do not promise positions.
When it fits
- Buyers type what you offer into Google before contacting anyone
- An online store needs its products to appear in Shopping results
- Phone calls are the main way customers reach you
- The Google account has grown messy and spend is hard to explain
This page, or the broader service?
Choose Google Ads Management when
- Buyers actively search for the product or service
- Google is the main paid channel, or the first one to fix
- An online store needs Shopping campaigns run properly
When Google is one channel among social, TV, radio or outdoor and the budget must be split across them, Advertising Campaigns & Media Buying is the better start.
How we work
- 01
Search intent first
We map what buyers type at each stage and which searches are worth paying for.
- 02
Choose campaign types
Each type gets a clear job. You approve the plan and the ads before launch.
- 03
Track and launch
We set up conversion tracking so enquiries, calls or sales are counted from day one of the campaign.
- 04
Prune and improve
We read the search terms, add negatives, test ads and shift budget, then report what changed.
What we need from you
- Access to the Google Ads account, or approval to create one in your company's name
- Access to the website or tag manager for tracking
- A product feed through Merchant Center for Shopping campaigns
- The services or products to push first and the areas you serve
Not included in this service
- Video production for YouTube ads Available as its own service
- Building or redesigning landing pages Available as its own service
- Organic search work Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Is Google Ads the same as SEO?
No. Google Ads are paid placements that stop when spend stops. SEO works on the unpaid results and builds over time. Many businesses use both.
Is Performance Max right for us?
It depends on the goal and the data. Performance Max runs one campaign across Google's channels and relies on Google's automation, so it needs reliable conversion tracking, enough conversions and good images, video and text. It can suit online stores with a product feed and lead goals with clear conversion signals. When tracking is weak, or control over which searches show your ads matters most, Search campaigns are usually the better start. We recommend it only when it fits.
Can we run Local Services Ads?
Only if Google offers them in your country and for your business category. We check eligibility before suggesting them.
Works well with
Landing Page Design
Focused campaign pages with a form, built for one offer and one action.
Marketing Analytics & Conversion Optimisation
Tracking, dashboards, channel contribution and conversion tests.
What do your buyers search for?
Tell us what you sell and where, and we will suggest the Google campaign types to start with.