Customer Communications, Automation & Retention

Email Marketing

Emails people expect, open and act on.

For businesses with a list that is underused or sent to without a plan. We plan, write and design the emails, plan the automated ones and check that your sending meets mailbox requirements.

Email Marketing

When it fits

  • Newsletters go out when someone remembers, with no plan behind them.
  • New subscribers or customers get nothing after signing up or buying.
  • Emails land in spam, or open rates dropped without a clear reason.
  • A large part of the list has not opened anything in months.

This page, or the broader service?

Choose Email Marketing when

  • Email is your main channel to customers, and the rest is already in place.
  • You need welcome, follow-up or reminder emails set up in an existing tool.
  • Your emails have a delivery or list problem that needs fixing first.

If leads and customers are spread across email, WhatsApp and phone, and nobody owns what happens after the first sale, Customer Communications, Automation & Retention plans the whole path first.

Customer Communications, Automation & Retention

What it covers

  • Email campaigns and newsletters
  • Welcome emails for new subscribers and customers
  • Follow-up after an order, an enquiry or a visit
  • Reminders: abandoned cart, booking, renewal
  • Reactivation of inactive subscribers
  • Domain authentication (the DNS settings that help emails avoid spam): we set it up or your team does, and we coordinate with your hosting or email provider if a problem comes up
  • Unsubscribe and preference handling
  • List cleaning and segmentation

What you receive

  • An email plan: which emails, to whom and how often
  • Written and designed emails in Arabic, English or both
  • Automated email flows planned and written, ready to set up in the agreed tool
  • A sender and deliverability checklist
  • Reports on opens, clicks, unsubscribes and the actions that followed

What we work toward

We aim for emails that reach the inbox and get read. Inbox placement is decided by mailbox providers, so we work on what we control: consent, sender setup, list quality and content people want.

How we work

  1. 01

    Review the list and tool

    We check where the list came from, its consent records, the sender setup and recent results.

  2. 02

    Plan the emails

    We propose the automated flows and a campaign calendar for your approval.

  3. 03

    Write and design

    We write and design each email and the automated flows. The tool owner (your team or its provider) sets the flows up, and test copies go to you for approval.

  4. 04

    Send, report and clean

    We send, report the results, test one variable at a time and remove addresses that keep bouncing.

What we need from you

  • Access to your email platform, or a decision on which one to use
  • Your list and how people joined it
  • Access to domain (DNS) settings, or a contact in IT who can apply them
  • Brand guidelines and offers to communicate

Not included in this service

Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.

Questions before you decide

Why do our emails go to spam?

Common causes are a domain that is not authenticated, sending to old or bought addresses, and no easy way to unsubscribe. Major mailbox providers now expect bulk senders to fix all three. We check each one before the next send.

We have a list we bought. Can we use it?

No. People on it did not agree to hear from you, which harms your sender reputation and can break local rules. We help you grow a list through sign-ups instead.

Customer Communications, Automation & Retention

WhatsApp Marketing

WhatsApp campaigns, templates and automated follow-up with consent.

Content & Digital Marketing

Content & Creative

Campaign ideas, content plans, copy and designs: what to say and how it looks.

Websites & Apps

E-commerce Development

Online stores from product page to checkout, built for phone and desktop.

Is your list sitting unused?

Send us your last few emails and the tool you use, and we will say what we would fix first.

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