The owners came in wanting a logo. The real need was bigger: a new gym had to win members in a competitive area, set the right prices and open with a brand people want to train under.
What we did
What we did and why
We started with market research, then built the identity and the line “Fit in steps”. From there came the merchandise (t-shirts, bottles and bags), pricing, the marketing plan, ads indoors and outdoors, roll-ups and wall art, launch activity, giveaways, media production and direction on the gym's interior and front.
01
Identity
The logo, colour palette and the slogan “Fit in steps”.
02
Packaging
Merchandise members use every day: t-shirts, bottles and gym bags.
03
Campaigns & Ads
Launch and outdoor ads, indoor posters and roll-ups.
04
Space & Interior
Direction on the gym's front and walls, so the brand is felt before and during training.
In their words
I’ve worked with OG on a restaurant, a gym, a children’s rehabilitation center, and dental and cosmetic clinics. Four businesses with nothing in common, and every time they started from zero to understand that place’s customer. I don’t recommend people easily, but I’ve recommended OG to more than one business owner, and every one of them thanked me.
Mamdouh AnaniOwner, Jouri, Fitness Reps, Five Senses & View Clinics
We came in wanting a logo. We left with market research, an identity, packaging, pricing, an ads plan, photography and advice on the gym’s interior. The difference is that every decision was based on understanding the customer, not on the designer’s taste. OG has practically become our marketing department.
