Social Media Management
Strategy, publishing, replies, monitoring and reports for your social accounts.
Social Media Advertising
Paid social on the platforms your buyers actually use
For brands that need reach, enquiries or sales from social platforms. We choose platforms by audience fit, build audiences and test creatives, and report what each platform brings.
What it covers
- Facebook ads
- Instagram ads
- LinkedIn ads
- Snapchat ads
- TikTok ads
- X ads
- Platform choice by audience fit
- Click-to-WhatsApp and messaging campaigns on Facebook and Instagram
- Audience building and retargeting
- Ad formats and creative tests per platform
- Paid promotion of UGC content
- Pixel and conversion tracking for the campaigns
What you receive
- A platform plan: which platforms, what each one does and the budget split
- Live campaigns with audiences and ad sets
- Creative test results by platform
- Reports that compare platforms, with next changes
What we work toward
We aim to put spend on the platforms and ads that bring the right people, and to move it quickly when they stop working. Platform delivery and audience response vary, so we do not promise fixed results.
When it fits
- Posts are boosted from time to time, without a plan or a clear goal
- The audience lives on TikTok or Snapchat, but ads run only on Facebook
- A B2B offer needs to reach decision makers on LinkedIn
- Lead forms bring many names but few real buyers
- Customers prefer to ask in a chat or on WhatsApp before they buy
This page, or the broader service?
Choose Social Media Advertising when
- Social platforms are the main paid channel
- The audience is clear and lives on specific platforms
- Organic accounts are already managed and need paid reach
When social ads must work alongside Google, TV, radio or outdoor on one budget, start with Advertising Campaigns & Media Buying.
How we work
- 01
Audience fit
We start with who the buyer is and where they spend time, then pick the platforms. You approve the platform plan.
- 02
Build per platform
Each platform gets formats and sizes that suit it, not one ad copied everywhere. You approve the ads before launch.
- 03
Test and shift
We test creatives and audiences, then move budget between platforms based on what each brings.
- 04
Check lead quality
We review lead forms and messages with sales so the campaign is judged by buyers, not clicks.
What we need from you
- Access to the business and ad accounts on each platform, or approval to create them in your company's name
- A description of the buyer and the offer
- Ads or raw material, or a brief if we will produce them
- Sales feedback on the leads that come in
Not included in this service
- Running organic accounts, posting and replies Available as its own service
- Producing UGC content with content creators Available as its own service
- Photo and video production for the ads Available as its own service
- Google Search and YouTube campaigns Available as its own service
- WhatsApp follow-up, automated replies and campaigns to existing contacts Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Is this the same as boosting posts?
No. Boosting pushes one post. A campaign has a goal, chosen audiences, several ads under test and tracking, so it can be judged and improved.
Do we need to be on every platform?
No. We use the platforms where your buyers are and where the ad format fits the message. Fewer platforms done well often beat many done thinly.
Can ads start a WhatsApp conversation?
Yes. On Facebook and Instagram we run click-to-WhatsApp and messaging campaigns that open a chat with your business. We agree before launch who replies to the chats, and we review them with sales like any other lead. Follow-up and automated messages after the first chat belong to WhatsApp Marketing.
Works well with
UGC Content Production
Creator-style videos produced with content creators, briefed and reviewed by us.
Content & Creative
Campaign ideas, content plans, copy and designs: what to say and how it looks.
Where does your audience scroll?
Tell us who you sell to, and we will suggest the platforms and a first test plan.