Jouri Ward needed a recognisable identity for a café and restaurant concept, one that guests remember after the visit and that works on everything from the sign outside to the takeaway bag.
What we did
What we did and why
We designed an ornamental mark in teal, gold and grey, and turned it into a repeat pattern that gives the brand its texture. The system runs across cups, takeaway boxes, fries packs, cutlery sleeves, sugar sticks, menus, aprons, paper bags and the shop front.
01
Identity
The mark, its pattern and colours.
02
Packaging
Takeaway packaging where the pattern does the work.
03
Brand in Use
Signage, menus and uniforms complete the guest experience.
In their words
I’ve worked with OG on a restaurant, a gym, a children’s rehabilitation center, and dental and cosmetic clinics. Four businesses with nothing in common, and every time they started from zero to understand that place’s customer. I don’t recommend people easily, but I’ve recommended OG to more than one business owner, and every one of them thanked me.
Mamdouh AnaniOwner, Jouri, Fitness Reps, Five Senses & View Clinics
