Start with us
Case study · Herbs, Oils & Natural Products

Cainira | A Herbs and Natural Oils Brand from Name to Market

We built Cainira, a brand of herbs, natural oils and natural products, from research and the name to identity, packaging, pricing, the market-entry plan, photography, social media and ads.

Sector
Herbs, Oils & Natural Products
Cainira herb jars, natural oils and a gift box on a wooden table in an orchard
01

Research before the brand

The work started with research into the herbs, oils and natural products market: where people buy, what they compare and how the shelves look. From there we set the market-entry plan, step by step.

  • Market and audience research
  • Shelf and competitor review
  • Market-entry plan in stages
Cainira research board with market photos, herbs and products Cainira market-entry plan drawn as a path with products along it
02

The name: an orchard of many plants

We created the name from the idea of an orchard: many plants growing from one origin, just like a range of herbs, oils and natural products under one brand. The logo carries the same idea, with a sprout over the N and a drop below it.

Many kinds of plants, one origin.

The Cainira logo on a card among leaf sketches and product jars
03

Identity and packaging

Forest green, leaf green and cream run across every label, with the product name in Arabic and English. Each line keeps its own pack: glass jars for whole herbs, amber bottles for oils, shaker jars for spices, and pouches for ground herbs.

  • Forest green#1F2E1D
  • Leaf green#73914A
  • Cream#F4EFE4
Cainira jars of chamomile, peppermint, hibiscus and ginseng Cainira rosemary, argan and castor oil bottles Cainira honey, natural soap and balm
Cainira argan oil bottle Cainira sweet almond oil bottle Cainira coconut oil bottle Cainira black seed oil bottle
Cainira castor oil bottle Cainira jojoba oil bottle Cainira ginseng jar Cainira ginkgo jar
Cainira tribulus jar Cainira kaf maryam jar Cainira chamomile jar Cainira peppermint jar
Cainira rosemary oil bottle A Cainira argan oil product post Cainira hibiscus jar
04

One range, clear steps

Pricing and range structure went together: small items to try the brand, everyday products, and gift sets that bring the whole orchard into one box.

The Cainira product family with a gift box Cainira products from single items to a gift basket
The full Cainira range of oils, herbs and spices on three shelves
Six Cainira spice jars Cainira spice jars among whole spices
05

Spices and ground herbs

The range grew into spices and ground herbs with the same label: a shaker jar for everyday cooking and a refill pouch beside it.

Cainira spice jars and ground herb pouches with the logo
Cainira ground cumin, ginger and turmeric in jars and pouches Cainira ground herbs in jars and pouches
Cainira ground cumin jar and pouch Cainira ground coriander jar and pouch Cainira ground ginger jar and pouch Cainira ground turmeric jar and pouch
Cainira ground cinnamon jar and pouch Cainira ground black pepper jar and pouch Cainira ground ginkgo jar and pouch Cainira ground ginseng jar and pouch
Cainira ground peppermint jar and pouch Cainira ground chamomile jar and pouch A hand holding a Cainira ground ginkgo pouch Refilling a Cainira jar from a pouch
Cainira cumin shaker jar Cainira coriander shaker jar Cainira ginger shaker jar
Cainira turmeric shaker jar Cainira cinnamon shaker jar Cainira black pepper shaker jar
Cainira ground ginkgo pouch Cainira ground ginseng pouch Cainira ground peppermint pouch Cainira ground chamomile pouch
Three Cainira spice jars on a wooden kitchen rack A Cainira spice gift set
06

Photography and art direction

Warm daylight, natural textures and real ingredients around the product. The mood was set on a board before the shoot and followed on set.

Behind the scenes of the Cainira product shoot
Cainira art direction board with colours, textures and photo references A golden drop falling from a leaf beside the Cainira logo A woman holding a Cainira oil bottle among herbs Shoppers leaving a Cainira store with branded bags
Cainira products arranged in a circle on linen with herbs and honey Cainira spice pouches flat lay Cainira ground herb pouches flat lay
Cainira honey poured over a breakfast bowl Cainira oil used in a home kitchen salad
Cainira chamomile tea being prepared Cainira cumin sprinkled over roasted vegetables
07

Social media and ads

Social media from research and a plan to content, day-to-day management and campaigns, plus paid ads. The feed mixes product shots, herb posts and the brand's green.

  • Social media research and plan
  • Content and design
  • Account management
  • Campaigns and paid ads
The Cainira feed on a phone A Cainira post about rosemary A Cainira ad on a phone
A Cainira honey post A Cainira rosemary post A Cainira gift box post
A Cainira TikTok frame of a morning routine A Cainira TikTok frame of argan oil drops A Cainira TikTok frame of a gift box unboxing
Three Cainira story frames A Cainira post showing the range
A Cainira Facebook post of the store A Cainira post of a shared breakfast
08

Campaign visuals

One key visual of the whole range in the orchard, adapted to every ad size and carried out to outdoor.

The Cainira campaign key visual The Cainira campaign adapted to four ad sizes
A Cainira ad in a street bus shelter The Cainira campaign on a roadside billboard
09

In store and on the street

The same orchard carries over to the shopfront, the shelves inside, the delivery van and the exhibition booth.

The Cainira shopfront Inside a Cainira store
A Cainira delivery van outside the store A Cainira exhibition booth
Cainira flags outside the store
Cainira plastic and green shopping bags Cainira paper shopping bags with honey The Cainira canvas tote bag
10

The whole system

From the name card to the shelf, the feed and the ads, every piece comes from the same orchard.

An overview of the Cainira brand pieces on one table
In their words

Before launching the product I had one question: what is missing in the market? OG answered it with research and a gap analysis, and then came the name, the product design, the pricing and the social media. We entered the market knowing who we are and what makes us different, and that saved us a lot of costly trial and error.

Abdullah SaafanKanera
Related insights

Building a natural products brand from scratch?

Tell us what the business needs to understand, decide or change. We will review the context before recommending the next step.

Start with us WhatsApp