Pistachio sells oriental and western desserts, a category where people buy with their eyes first. The brand needed a look that makes the product the hero, packaging fit for gifting and a steady presence online through the year's big occasions.
What we did
What we did and why
We built the identity and packaging, ran the product photo sessions, and managed social media with seasonal campaigns, from Mawlid to New Year, under one line: “It all starts at Pistachio”. We wrote the six-month marketing plan: situation analysis, a competitor benchmark, objectives, strategy, action plan, budget and measurement. We also designed the website. The founder came back to us for Pistachio after we built his first brand, Savoury.
01
Identity
Branding and the photo session: one visual world for the shop, the box and the screen.
02
Packaging
A gift box that carries the brand mark simply and clearly.
03
Web & Digital
A website that shows the range and makes ordering easy.
04
Social & Content
Product photography and seasonal social content, with the product always first.
In their words
When I started Savoury I only had an idea: no name, no identity, no plan. OG didn’t draw anything until they understood the market and the customer, then walked with me step by step, from the name to the identity, the website and the social media. When it was time for Pistachio, I didn’t even think of looking for anyone else. That says it all.
