Founded in Saudi Arabia in 2015, Art Creator designs and produces sculptures, mockups and art installations for cafés, restaurants, venues and commercial spaces. Its work was ahead of its brand: the identity did not show the level of craft, and the company needed a profile that could speak for it in front of new clients.
What we did
What we did and why
We rebuilt the brand and defined its positioning, “From imagination to reality”. The new identity pairs a face-mask emblem with a bilingual wordmark and a geometric pattern. We wrote the guidelines, applied the system to stationery, giveaways, vehicles, flags, uniforms and an exhibition booth, and designed a bilingual company profile.
01
Identity
Identity, logo versions and colour palette.
02
Guidelines
Vision, mission and the rules that keep the brand consistent.
03
Print & Profile
A bilingual company profile and the stationery set.
04
Brand in Use
Giveaways, vehicles, flags and uniforms.
05
Booth, Events & Activation
An exhibition booth that shows the craft as well as the name.
In their words
Our work is designing and producing sculptures, and I was worried someone would build our identity without understanding the craft. OG got it from the first meeting. They rebuilt the brand, defined our positioning, and wrote the guidelines and the profile. Today, when we present the profile to a new client, it speaks for us before we say a word.
