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Case study · Coffee
Toucan Coffee | Branding & Packaging
A coffee beans brand in Egypt, from research and identity to packaging, branded applications and social media.
- Sector
- Coffee
- Market
- Egypt
The challenge
Why Toucan Coffee Beans came to OG
Toucan needed to enter a crowded coffee shelf with a brand that people notice and remember, and that works the same way on a pouch, a shop front and a phone screen.
What we did
What we did and why
We started with research and analysis of the market, then built the identity around the toucan: a bold, warm mark with a coffee-led colour palette. The system was carried into pouches and tins, stationery, shopping bags, aprons, a coffee car, the store front and street advertising, followed by a marketing plan and social media management.
Identity
The toucan mark in its main colour versions, app icon and colour palette.
Packaging
Pouches and tins that stand out on the shelf and keep each blend easy to tell apart.
Print & Profile
Stationery and business cards in the same warm system.
Brand in Use
From the shopping bag and the barista's apron to the coffee car and the store front.
Campaigns & Ads
Street advertising that carries the brand into the city.
Related insights
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