Five Senses Center | Branding for a Children's Rehabilitation Centre
A rehabilitation centre for children with special needs: research, logo, identity, brand guidelines and print, from stationery and uniforms to signage and outdoor.
Five Senses Center works with children with special needs and their families. A centre like this is chosen on trust: parents need to feel warmth and seriousness at once, from the first sign on the street to the card in their hand. The centre needed one identity that carries both, in Arabic and English.
What we did
What we did and why
We started with research, then designed the logo: a child reaching up, a puzzle piece and a circle that holds them. Around it we built the colours, Arabic and English type and a guidelines book, and designed and produced the print: stationery, uniforms, office items, cups, the entrance sign and the outdoor line «They are capable».
01
Research first
Before the logo, we looked at who the centre serves and who chooses it: the children, and the parents who decide where to bring them.
The centre's audience
How parents choose a centre
Other centres in the market
02
The logo
A child reaching up, a puzzle piece and a circle that holds them, with the name in Arabic and English.
03
Colours, type and guidelines
Purple leads, with blue, green and yellow taken from the logo. The guidelines set the colours and the Arabic and English type, and explain why each colour was chosen.
Purple#7B4272
Blue#58BCEC
Green#BFDA58
Yellow#FFCC5F
04
Stationery and office
Letterhead, business cards, office items and cups, designed and produced in the centre's colours.
05
Uniforms and signage
Staff suits and badges, therapist scrubs in the logo palette, and the entrance sign.
06
«They are capable»
One line for outdoor and station posters: «They are capable». It speaks about the children, not the centre.
In their words
I’ve worked with OG on a restaurant, a gym, a children’s rehabilitation center, and dental and cosmetic clinics. Four businesses with nothing in common, and every time they started from zero to understand that place’s customer. I don’t recommend people easily, but I’ve recommended OG to more than one business owner, and every one of them thanked me.
Mamdouh AnaniOwner, Jouri, Fitness Reps, Five Senses & View Clinics
