Case study · Slimming & Wellness Products

QWAM | Full Brand Launch System

We built QWAM as a complete brand system for slimming and wellness products: identity and packaging, a marketing plan, product selection and pricing, photography, social media management and campaigns, and the website.

Sector: Slimming & Wellness Products

From product idea to market-ready brand

We started from the offer: which products, in what order, how they differ, and what message helps the audience understand QWAM without exaggerated promises. These decisions became the marketing plan behind the launch, the content and the campaigns.

Product architecture
Pricing logic
Launch priorities
Marketing plan

QWAM product range arranged as one launch-ready line

QWAM product architecture board on a studio table

A calm wellness identity with strong shelf recognition

Natural yet clean: warm white, blue and green, with a visual curve taken from the logo that runs across packs and platforms.

Business cards, letterhead, badges, folders and the team polo carry the same calm system.

Logo usage
Colour palette
Typography direction
Leaf pattern
Signature blue curve
Visual tone

Warm white#F7F5F0
QWAM blue#0A96D2
Leaf green#7AB342
Navy#1A4A78

QWAM business cards, letterhead and envelope

QWAM ID badge, folder and team polo shirt

Packaging built as a unified product family

One family: calm white space, a navy side panel, a clear blue curve and a small colour accent for each product.

Product family
Front label hierarchy
Sachet, carton and outer sleeve

The QWAM packaging family lined up on a warm white surface

Close view of a QWAM pack with the navy side panel and blue curve

QWAM Mint Lemon carton, tin and sachet together

Choosing the products before promoting them

Product selection and pricing are part of the brand offer. Before any promotion, we organised the products, chose what fits the offer and set a pricing approach that makes choosing easier and supports the campaigns.

Product grouping
Entry, core and bundle logic
Pricing tiers

QWAM Ginger Green box and sachet with fresh ginger and lemon

QWAM Matcha box and sachet beside a bowl of matcha powder

A QWAM bundle pack bringing several products together

Guidelines for consistent brand use

One reference for the logo, colours, type, pattern, packaging and digital applications.

Photography that sells freshness without overpromising

Product, ingredients and natural light instead of body shots or promised results: mint, lemon, ginger, green tea and matcha.

We directed the shoot on set: light, props and ingredient styling were planned on a mood board and a shot list before shooting.

QWAM art direction mood board for colour, light and props

QWAM pack with fresh mint and lemon in natural light

QWAM pack with ginger and green tea leaves

Light direction
Props and surfaces
Ingredient styling

Behind the scenes of the QWAM shoot: lights, styled surface and a pack on set

A social system for launch and campaign continuity

Social media management from research and a plan to content and day-to-day running. Content built and managed around the identity and the products, with flexible templates for campaigns, product education, offers and daily visuals.

Social media research
Content plan
Content and design
Account management
Social media campaigns

QWAM social post featuring a single product

QWAM social post explaining a product's ingredients

Campaign assets ready for paid and organic launch

Social media campaigns built from the same plan and content system. Safe language throughout: no exaggerated promises, no before-and-after, no unverified claims.